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ClickandBuy – Originally launched in 2000 from Cologne, the company has since relocated headquarters to London, after the German gambling laws gave the owner cause for concern. Clickandbuy can be used on over 770 gambling sites worldwide, including big names such as Ladbrokes, 888Sport, and William Hill.

NEW YORK, Jan. 22, 2021 /PRNewswire/ -- The numbers from 2020 are rolling in, and it's clear that it was a monster year for online betting across many different markets. It appears that there will continue to be a rise in availability of online betting opportunities, including the recent hints of NY Governor Andrew Cuomo for more betting in his state. Quick to adapt to the adjustment were a series of very competent online gaming developers who not only had big wins in 2020, but are looking to continue that momentum throughout 2021, including from Bragg Gaming Group (TSXV:BRAG) (OTCQX:BRGGF), Penn National Gaming (NASDAQ:PENN), Score Media and Gaming (TSX:SCR), Caesars Entertainment (NASDAQ:CZR), and MGM Resorts International (NYSE:MGM).

At long last, Germany has revealed the list of its 20 federal online sports betting licensees, with Bwin.party, Ladbrokes and Betfair among the lucky bachelorettes awarded a Teutonic rose. Sep 23, 2020 German sports betting operators are going to start TV campaigns. Betano and Unibet are among the customers of Magic Sports Media in Germany who will be advertising on the Sport1 free-to-air sports channel. With the restart of the Bundesliga, the time is right, says the advertising company, for sports betting operators, major players, to resume communications with sports fans.

The momentum isn't restricted to North America, where several new markets opened up in 2020, but is also in the European Union, which is seeing its own online casino revolution-and is set to increase to nearly US$35.5 billion by 2022.

Seizing on the opportunity, Bragg Gaming Group (TSXV:BRAG) (OTCQX:BRGGF) has spent the last year rapidly expanding its footprint in the EU, recently announcing the launch of its wholly-owned subsidiary ORYX Gaming's entire remote gaming server (RGS) portfolio with leading global online sports betting and casino operator Betway-which is licensed for business in several prominent industry-related markets, including the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, and Ireland.

'We're delighted to see our partnership with Betway go live and our titles are going to offer a new dimension of content to their players,' said Matevz Mazij, Managing Director of ORYX Gaming. 'Our RGS content has already been proven strong in Germany and beyond, and this partnership will further strengthen the reach and reputation for both our companies.'

According to the deal, Betway can use ORYX's player engagement tools, including free spins, tournaments, and leaderboards, as well as data services available via ORYX Hub.

German Betting Companies Open

'Seeing the array of premium content from ORYX become available to our customers is the result of hard work and close collaboration,' said Paul Adkins, Marketing and Operations Director at Betway. 'It's great news for everyone involved and we're sure that it's the start of a relationship that will be a huge success.'

Bragg had already established a German presence through a partnership with Greentube-owned brand StarGames to provide content through ORYX Gaming.

Prior to that, Bragg signed deals in other EU markets (including Nordic markets, Switzerland, and the Netherlands). Overall, the last 12 months represented a year of positive momentum for Bragg Gaming Group, including the reporting in Q3 2020 of an exceptional revenue growth of 72%.

Through its deal with Choice Hotels, Penn National Gaming (NASDAQ:PENN) will be adding 22 casino resorts to Choice's Ascend Collection brand, creating reciprocity between the two companies' loyalty programs. However, Penn saw a major shakeup recently with the stepping down of its CFO Dave Williams.

Casino operator Caesars Entertainment, Inc. (NASDAQ:CZR) made a splash into the online betting world in 2020, through a major $3.9 billion deal with UK sportsbook giant William Hill. Though costly, Caesars firmly signaled it's going to take online gambling seriously.

'We're looking at different activities and bolt-on acquisitions,' said Caesar's CEO Itai Paznerto Reuters. 'This [William Hill's European business] can definitely fall under that category.'

As large as the William Hill deal was, MGM Resorts International (NYSE:MGM) is looking to make an even bigger $11 billion takeover of British betting and gambling company Ladbrokes, which used to be owned by the Hilton Group.

Yet despite its size, Ladbrokes' owner says MGM's takeover proposition undervalues the company.

MGM said the deal would further bolster the combined entity into a global gaming company with presence in both online and retail channels and end-to-end technology stack.

Up in Canada, Score Media and Gaming (TSX:SCR) looks to be coming into 2021 with its ambitions high. Now considering a listing on a US stock exchange, Score Mediaand Gaming saw its total gaming handle on its theScore Bet up 535% year-over-year.

As we head into 2021, companies like Bragg Gaming Group continue to look for innovative ways to keep their momentum going strong.

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The sports betting scenes from the Old and New worlds (Europe, North America, Asia and nowadays Africa) are vastly different, in almost all aspects. The one place they do look the same is sheer size and growth.

The entire sports betting industry in the World has grown due to the factors we’ve mentioned time and time again – technological advances, globalization, and ease of access.

Best EU Betting Sites For 2021

Asian markets were quick to follow this trend, and nowadays, the biggest difference between betting sites is the importance they give certain sports over others. Americans, of course, favour baseball and American football, while Asians love cricket and horse racing – and, of course, everyone loves football. What do European betting enthusiasts love? The number of people who bet on sports online in the EU is almost impossible to quantify, but we’re surely speaking about a good few tens of millions.

These customers are always looking for the best sportsbook to partner up with, but with so many options lying around, can we really and definitely name a bookmaker as the best in Europe? That’s surely a hard task, especially since most online bookmakers have moved to tax havens such as Gibraltar, to give their customers better odds, fewer taxes, and more freedom. Although picking a winner is impossible, here are a few bookmakers you surely can’t go wrong with:

Recommended European Sports Betting Sites

Mr Play Sport

Welcome Offer: Up To €100 Welcome Bonus For New Customers*

Karamba Sport

Welcome Offer: €10 Free Bet For New Customers*

Betiton Sportsbook

Welcome Offer: Bet €15 Get €10 Free Bet*

Most Popular Sports For Betting In Europe

The first answer is surprisingly easy: they love pretty much everything. Of course, the biggest and most popular option is football and the market is full of numerous sign-up bonuses from the best football betting sites, especially due to the huge number of games and the popularity of the sport.

Every major or minor European country has at least a few divisions of professional football teams, which account for a enormous number of games every weekend. After football, Europeans have divided preferences depending on the country we’re speaking about.

Tennis is second in most places, except countries from Eastern Europe, where basketball is more popular. Also, horse racing betting is mostly popular in the UK and not much outside it, while ice hockey is only watched and played seriously in a few countries (Nordics, Czech Republic, Russia). Other sports are less popular, but still take part in the great industry that is European sports betting.

Offshore Sportsbooks Accepting EU Players

Gambling Laws In European Countries

Of course, there are lots of great betting agencies we haven’t even mentioned here. Due to the size of the industry, you can find at least 4-5 outstanding options to start a betting account within every country, but these aren’t the same brokers over and over again. This is due to regulation issues – some countries have more tight gambling rules than others.

Europe, in general, has a much more relaxed gambling policy than the U.S. or Asia, but there still are significant differences from one country to the other. Some legislation is definitely need to control the levels at which the gaming industry can operate, but if enjoyed responsibly, online sports betting is a largely pleasurable pastime.

The United Kingdom have very few restrictions, and it is actually quite difficult to escape advertising for UK sports betting sites. Without a doubt, the biggest number of options can be found in the United Kingdom, which currently has the most brokers. Although they have moved their headquarters to countries like Malta or Gibraltar, these bookmakers offer legal, tax-free betting for punters. Gambling can be advertised both on TV and other means of marketing, as we can clearly see in almost any game from the English Premier League.

The English Premier League has an ever increasing global presence, and games in this division are incredibly popular with the betting public. Whether it be fans have a small bet on their team while they watch the game, or serious punters having big money bets on Premier League favourites such as Manchester City and Chelsea FC, the betting turnover on the EPL is second to none.

Spain and Italy have similar rules and require international bookmakers to first receive an exclusive license to operate in these countries. Spain also taxes any winnings larger than €2,500 with by 20%.

In Italy the rules regarding online gambling have been relaxed somewhat in recent years following complaints about Italian legislation back in 2003. Since 2006, online sports betting has been liberalized in Italy and there are now a lot more choices for Italian punters. One of the big draws in this beautiful country is obviously the top level football, and Serie A is the single most popular gambling market for Italian sports bettors.

The Serie A is one of the top football leagues in the whole of Europe and is currently ranked in fourth position by UEFA’s league coefficient. Juventus have dominated Serie A over the past few seasons and have rewarded favourite backers very well indeed over the past few years.

When it comes to sports betting in Spain, the situation is also quite relaxed. Residents of this nation have been able to take part in online gaming for a number of years, but in 2012, new laws were passed which meant a number of bookmakers(casas de apuestas in Spanish) were forced to gain a Spanish licence, or ply their trade elsewhere.

Companies such as Unibet and Pinnacle Sports made the decision to shut their doors to Spanish punters, but there are still a number of reputable firms that accept the business of Spaniards. As you might expect, La Liga is the most sought after of all sports betting choices for the Spanish, and this league also has a massive following throughout the whole of Europe.

Germany probably has the most confusing betting laws, since they are both national and more limited state laws. The German government has issued very few licenses to work inside Germany, which is why citizens of this country are targeted by a large number of international brokers.

The Bundesliga has now overtaken Serie A as the third best league in Europe, and this division is definitely one of the most popular choices with the betting public. FC Bayern Munich are the most successful side in Bundesliga history, and this club are also a dominant force when it comes to the UEFA Champions League. Matches in the Bundesliga are always well attended, and it is actually the number one football league in the world in terms of attendance.

German Betting Companies Of America

France has only opened its doors to foreign bookmaker after 2010, so the palette isn’t exactly as large as one would hope. Betting exchanges (like Betfair) are still illegal, and the French law also has coined the term of “professional gambler” – who must pay a fraction of his income to the state as tax.

Nordic countries function exactly how you’d expect – extremely liberal, if a bookmaker has a license to function in the country. Although there are many more particularities and we could go on and on about legal matters, the bottom line is easy: the betting market is becoming more and more relaxed, and the EU as a whole has decided to liberalize the market as much as possible.

It is, of course, a great source of income for each state and a great way to pass the time (and why not, make some money) for private citizens. As much as some people want to encourage the development of the industry as much as possible, things like gambling addictions, improper use of funds and match fixings are a sad part of reality, and must be considered in any debate.

Deposit And Withdrawal Methods At EU Gambling Sites

The most popular deposit and withdrawal methods for European betting sites are e-wallets like Paypal, Neteller and Skrill. These payment methods are extremely trustworthy and most Europe-based bettors prefer e-wallets for their gambling activity.

Of course there are alternative options, too. For example, credit and debit cards, bank transfers and cheques are used by many punters also. Ultimately, bitcoin betting sites are getting more and more recognized by punters as they offer an additional option for deposits and withdrawals.

German Betting Companies Inc

Conclusion

German Betting Companies Near Me

That being said, we hope to have at least given you a glance of the vastness of the European betting scene. It has tens of millions of players which are sought after by thousands of bookmakers, across all the countries of the European Union. These online bookmakers face all kinds of challenges, ranging from technological, social and technical to political and legislative. It’s certainly not easy to manage, especially with so many differences between different countries, but that’s what makes the EU so unique – Unity in Diversity.